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Do a search of media reports on apparent strategic failures in the health care or biotechnology industries (e.g. divestment of a business, layoff of a large proportion of the workforce, very large losses over several years).
Pick one of the failure stories for which a substantial amount of information is available. Attempt to determine the cause of the failure. Was an inappropriate strategy selected in the first place? If so, exactly why was it inappropriate? Was a reasonably suitable strategy chosen, but then incompetently implemented? In exactly what ways was the implementation faulty?
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Include a minimum of three peer-reviewed references, not including the textbook.
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