Due: Wed 3/6 1pm
Submission: Hard copyin lecture and on Blackboard
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Write My Essay For Me!Format: 3-4 pages, double spaced, plus field notes, first and last name, TA name, and discussion section CRN
EXTRA CREDIT: Submit early by Mon 3/4 on Blackboard and hard copy in lecture at 1pm.
Grading Rubric: Attached to this assignment description
Part 1 -Ethnographic Exercise (60 min participant observation):
Watch 60 minutes of contemporary American kids television programming and commercial breaks. If you are watching a show that is old and being shown on current syndication, the commercials must be current and recent.Jot down your observations of the show and the supporting commercials into field notes. Pay attention to the content of the show or shows and the commercials shown during breaks.
In each segment, consider the following:
Who is the intended audience or audiences?
Who are the particular targeted groups according to age, race, ethnicity, gender, sexuality, ability, or culture?
What ways cultural norms are present and reinforced?
How is gender, age, language/communication style, consumption habits, social values, faith/spirituality, politics, represented?Part 2 -Written Reflection (3-4 pages, double spaced):
Introduction – Identify the main themes you will be examining in this paper.
Describe – Briefly summarize the show or shows that you observed.
What was the overall theme or storyline?
Who are the characters represented?
What cultural context is depicted?Identify – Selectthree examples of how issues related to childhood studies like family, age, gender, class, race, or ethnicity, are conveyed in the programming you watched.
Analyze – Critique and interpret the three examples you have selected.
What cultural norms or social values are being promoted in the show?
How do the advertisements relate to or reflect the themes or target audiences of the show?
What specific social groups are targeted through product placement in the television programming or commercial advertising?Reflecton what you witnessed during your television and commercial programming observation and provide an interpretation of your field notes.
What do you make of this form of marketing?
What do you think the messages are to American children and youth as seen through on contemporary television?
How might these messages be similar or different from when you were a youth?Can You Do My Homework for Me?
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