This content analysis seeks to identify and compare the fat shaming, weight stigma, and thin praise utilized in both “thinspiration” and “fitspiration” posts in the two social media platforms of Pinterest and Tumblr. The hypothesis of this study is: Despite the differences between the two weight inspiration concepts, they both have the same outcome effect of inflicting weight stigma on perspective Pinterest and Tumblr users by using thin praisal and fat shaming phrases. However, there is an outcome expectancy that “thinspiration” perpetuates more weight stigma. This paper must analyze Pinterest and Tumblr posts that are tagged under thinspiration and fitspiration and use statistical data analysis software as statistical support for the hypothesis.
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