Describe the construction of a survey instrument that uses a Likert scale to gather customer feedback, and discuss how questions are developed. What are the opportunities and limitations associated with this type of survey instrument? Additionally, construct a quantitative, five-question customer satisfaction survey using the Likert scale, such as might be used in a general practitioner’s office.
© BrainMass Inc. brainmass.com March 22, 2019, 1:15 am ad1c9bdddf
https://brainmass.com/health-sciences/topics-in-health-and-wellness/construction-survey-instrument-likert-scale-530273
Solution Preview
A Likert scale questionnaire consists of a set of statements, about which the respondents indicate how much they agree or disagree with that statement by circling an option on the scale. Most commonly, the scale consists of 5 options:
Essay Due Soon? Let Our Experts Help You Beat the Deadline!
Tell us about your assignment and we will find the best writer for your paper. Our Essay writing service covers over 243 courses and programs, catering to your specific needs.
Write My Essay For Me!- Strongly Agree
- Agree
- Neither Agree nor Disagree
- Disagree
- Strongly Disagree
Occasionally, the neutral middle option is removed because some feel that this is the “fallback” or easy option when customers simply do not want to fill out the survey or are feeling rushed and do not have time to truly assess the statement. As well, to make a Likert scale quantitative, points can be assigned along the scale, with a 5 or 7 point system being the most common.
The Likert scale can also have the respondent respond not just in agreement, but also to indicate level of importance (eg. How important is the following characteristics to you? Honesty: very important —> somewhat important —> somewhat unimportant —> not important at …
Can You Do My Homework for Me?
YES, ⚡ Experience the brilliance of our essay writers from the US, UK, Canada, or Australia by entrusting us with your next essay.
NursingEssayHub.com is a distinguished ONLINE ESSAY WRITING AGENCY that specializes in offering expert writing help and assistance to students across all academic levels. With a team of highly skilled writers and editors boasting years of academic writing experience, we are fully equipped to guide you throughout the entire process, from selecting the perfect topic for your paper to completing a thorough literature review and delivering a well-formatted final draft.
ORDER A SIMILAR ESSAY WRITTEN FROM SCRATCH at : https://nursingessayhub.com/
