PDR-242529 Cotts Corporation This is for my strategic management course 1. Environment: a. Internal Environment 1. Stakeholders: i. Shareholders: a. DS Services of America acquisition and increase stock price b. Change in company direction toward energy drinks and water c. Decreasing net income via company’s annual reports ii. Consumers: a. Health concerns regarding sugary drinks b. Upcoming 2015 government dietary guidelines 2. Value Chain Analysis i. Primary Activities: a. Inbound Logistics: Receiving, storing, and distributing products b. Operations: Manufacturing drinks and packaging i. Concentrates c. Outbound Logistics: Collecting, storing, and distributing products to buyers i. DS Services of America and the increase direct-to-consumer business ii. Walmart Inc. largest publicly traded water supplier in the U.S. d. Marketing and Sales: i. Lack of marketing and advertisements, and recent identification as area for improvement e. Service: Actions for enhancing and maintaining product value http://jmp.sh/oIcFeMy Pages: 2 References: 4 APA
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