PDR-223787 Analysis Report Need to write up a 1000 words or more of analysis report for a fictional company called CanGo. Summary: Liz Bennet is the CEO and founder who started her company “CanGo” out of her bedroom and has now become a successful company. CanGo retails a variety of products and services, ranging from books, ebooks and videos to online gaming services. CanGo brings into focus a variety of issues important to businesses in general, and particularly those engaged in the challenging world of e-commerce. The areas I need to write up and research for are: 6 Issues • Hudson Valley Professional Business Association has nominated Liz Bennet as Business leader of the year. CanGo does not have any documented history of how CanGo’s became successful • Lack of better planning from Liz’s part, CanGo does not have a strategic management process. • Liz’s attitude towards CanGo, “had little to do with planning and more to do with “luck” and being at the right place at the right time.” • They lack a solid research for their new market for online gaming • Company is in the red. • CanGo team negative response to change as it occurs, forming the internal and external alliances they need to ensure the firm’s healthy growth.
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