My final management project will assess the feasibility of franchise restaurant project in The MENA Region and specifically in 3 markets: Saudi Arabia, UAE and Lebanon Title of Thesis: MENA FRANCHISING OPPORTUNITIES: THE CASE OF SAUDI ARABIA UNITED ARAB EMIRATES AND LEBANON This management project focused on assessing franchising opportunities in the Middle East and North Africa region specifically in the food and beverage sector. Throughout the project, the reader will be able to have a clear overview of the MENA region’s economic situation showing how it has the potential to attract global brands, focusing in particular on the food and beverage sector and specifically ‘Fast Food’. Data analysis and interpretation What to do Analysis of primary and secondary data and interpretation 1- The primary data that is both qualitative and quantitative will be gathered through an online survey consisted of 20 questions targeting the three markets (UAE, SAUDI ARABIA AND LEBANON). 2- The secondary data includes both quantitative and qualitative ones, obtained as concrete statistics from official institutions in addition to findings of credible articles from the Internet.
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