MK3111 Assignment 2

MK3111 Assignment 2

Prepare a 2,000 word report on possible expansion of Zorbas to the chosen market State your chosen products, explain which industry they pertain to and identify which of the four markets given (Greece, the UK, Russia, and Israel) you will focus on. (Introduction)
• Present a summary of your research on the growth rate, locations and statistics relating to your chosen industry in your chosen market. Research and summarise other similar company’s entry strategies to this market (Market profile & implications)
• Present a summary of cultural factors which you think may influence business to business negotiations and marketing communications. (Cultural profile & implications)
• Based on what you have presented above finish with 3-5 recommendations (entry mode, generic strategies, 4Ps) (Recommendations-Conclusion)

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Present a discussion that gives a good practical understanding, underpinned by a good understanding of theory. Include arguments and wherever possible supporting evidence for each point that you make. Where you can justify it, include models e.g. SWOT and PEST/other and other relevant information in your answer (extra to the word count), or if these are just supporting and less central to the argument give these as appendices. If you give models you must apply these to the case. You should do so both by annotating the models and bringing these out in the discussion.

Guidance

• You are to use a variety of business sources to support your discussion (guideline of at least three sources). Text books and academic articles in academic journals may be helpful to underpin this and you are encouraged to apply theory and models from these to support you argument.
• You are advised to complete some secondary research of the country.
• Use the Harvard referencing system.
• Use the bold titles in brackets under tasks, as your report sections.
• For the purposes of this assignment you must use your own words and paraphrase your sources: quotations should not be used at all unless these are very small phrases and can be justified (see the Plagiarism section below).

Assessment Criteria
To pass you must complete the tasks and will be assessed as to how well you:
• Give a critical evaluation and discussion of the factors affecting the marketing mix and the strategic recommendations, which is both practical and underpinned by sound use of theory (weight 50%).
• Search for, select and use effectively relevant data and information (weight 50%).
• Have clear presentation with good layout on the page, adhere to the report format conventions, clear language and good grammar and evidence of proof reading.
(up to 5% marks will be deducted for poor presentation)
• Reference correctly using the Harvard system.
(up to 5% marks will be deducted for poor referencing)

For updated rules on referencing please see:
https://v3.pebblepad.co.uk/v3portfolio/uclan/Asset/View/Gm3mmGk6sM3RgHZnjGfh7mm6pM/Gm3mmGk6sM3R88WymnbcqyHzHZ

Submission Requirements
• The first page is the title page sheet – indicate your, course, module, assignment details and the word count.
• Ensure that you submit on time as indicated above (see MIP for advice and penalties).

Plagiarism

• Submission of the assignment will indicate that you are aware of the statement regarding the authenticity of your work:

‘I / we confirm that this assignment which I / we have submitted is all my / our own work and the source of any information or material I / we have used (including the internet) has been fully identified and properly acknowledged as required in the departmental guidelines I / we have received.’
Student Declaration in Respect of Plagiarism