Chapter 13 contains a reading about a company called ModCloth using ‘crowdsourcing’ as a tool to build a successful business. After reading the article “Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads” and watching the video, choose one of the other articles (“Crime solving by crowdsourcing”, “Science by crowdsourcing: MIT researcher creates online game to gather help unlocking brain’s mysteries”, or “Should we trust the wisdom of crowds?”) that interests you. Discuss how the Internet has influenced the power and pitfalls of crowdsourcing, citing the two articles to support your case. The articles can be found in the Module Resources folder.
Other Directions provided by professor: When writing your papers, be sure that the bulk of the content is in your own words, but that you do utilize outside sources as well. You should aim for at least 3 sources (many of which are already provided for you in the instructions). While it is important and required for you to use external scholarly resources to help make your points, you want to avoid a lot of direct quotes or copying from those sources. Put information in your own words while providing credit to these sources to help keep that rating percentage down.
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For additional details, please refer to the Short Paper/Case Study Rubric document in the Assignment Guidelines and Rubrics section of the course.
Article 1: http://mashable.com/2012/04/05/doritos-crash-super-bowl/#cErm3iy4kZqf
Article 2: http://news.bbc.co.uk/2/hi/uk_news/magazine/8788780.stm
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