Do you think that those greeting cards showed how ageism is at work in our society?

1. Review the five (5) Greeting Cards PowerPoint and answer the following questions.
   1. Do you think that those greeting cards showed how ageism is at work in our society? Why or why not?
   2. Select one of the cards and discuss how it demonstrates ageism.
   3. Are there other examples of advertising, either television or radio that is also an example of ageism that you have heard or viewed?
   4. How do you think that ageism passes from one generation to the next, or is this unique to each generation?
2. Your paper should be:
   • One (1) page or more.
   • Use factual information from the textbook and/or appropriate articles and websites.
   • Cite your sources – type references according to the APA Style Guide.

Sample Answer

Introduction

Our population is aging, with birthday celebrations for those reaching their 80s, 90s, and even beyond now commonplace. We applaud those reaching these longevity milestones and marvel at the medical and public health advances propelling these feats. These patterns might suggest that we would also be witnessing a greater acceptance of older adults, decline in their mistreatment, and more positive views of later life. After all, we are increasingly likely to know an older person (if only in our family) and anticipate reaching this life stage ourselves. But contrary to these predictions, ageism targeting adults in later life – and even those decades younger – remains curiously persistent. Evidence of ageism pervades our culture, with messages from various sources telling us quite plainly that later life is a stage marked by losses (social, physical, and cognitive), so we are best advised to delay as long as possible applying the “old” label to ourselves or having it applied by others. We hear this message in not only the explicitly ageist (but not uncommon) terms like “greedy geezer” and “hag” but also the seemingly harmless ones like “little old lady, “senior moment….

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