In an 8-10 page paper (excluding title page, reference page and appendix) present a reflective paper on the feasibility of an original business idea and business model by using a screening inventory. In the research paper, 5-7 peer reviewed resources are to be used. Note: this is not a business plan. The paper should include a screening inventory with supporting rationale on the following elements:
• Original business idea (specific idea to meet unmet need)
• Description of service or product (overview)
• Value Proposition (how will need be met)
• Business Model (what criteria supports the model selected)
• Market Size and Growth (large enough market potential for venture to be profitable; potential for growth)
• Competitive Advantages (what will make the venture stand out among competitors within industry)
• Management (skills of entrepreneur and team to develop venture)
• Revenue/ Growth Projections (how long will it take to be financially viable)
• Financing Requirements (financing requirements to begin operations)
• Summary (identification of specific supporting information that will enable the potential of the business idea
to develop into a viable venture and overcome any risks)
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