- Evidence of the prominence of public relations includes:
- Savvy individuals and institutions must recognize the importance
- In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic of successful PR leaders?
- Which of the following are among the five actions Professor Melvin Sharpe indicates can “harmonize” relations between individuals and organizations?
- To effectively communicate with a public, it is important to recognize that
- Twisting messages to create the impression of performance is
- If you target “experiencers,” you’re likely using __ to segment a public.
- Which of the following distinguishes the R-O-S-I-E formula from other formulae that summarize the PR process?
- What happened to Don Imus indicates that
- Public relations consultants for politicians should point out the importance of the uncommitted public because
- In John Marston’s R-A-C-E process, the key step is
- The government affairs function of public relations
- According to Fraser Seitel, which of the following does NOT describe an aspect of the public relations function?
- Which is NOT a key technical skill a public relations professional should possess?
- A function related to public relations that includes creating sales literature, meeting displays and promotions is
- The attitude of business leaders that the “public be damned” ushered in the need for
- Known as the they were a group of who tackled the abuses of American industrialists, exposing deplorable and unsafe conditions.
- Perhaps one reason publicity and press agentry are too often considered synonymous stems from
- Which of the following are indications of the growth of global democracy, public opinion and capitalism?
- Some scholars consider __ the forerunner to today’s White House press secretary because of the duties he performed for Andrew Jackson.
- Which major trend below is contributing to the evolution of the practice of public relations in the U.S.?
- Which of the following has made knowledge of and facility with the Internet a front-burner necessity for practitioners?
- The growth of public relations as an accepted business-like practice in the United States of America stems from
- American flirtations with public relations techniques began around the founding of the when .
- During World War I and World War II, public relations techniques to help mobilize United States citizens to support war efforts were used by the
- A conspicuous, but often negative, public relations practice that took hold in the 1880s was
- Principles developed by Ivy Lee in working with the press on behalf of business included
- In the 21st century, recognition of the value of knowing what public relations is about comes from
- Archaeologists inform us that public relations has roots in
- A principal contribution to the field of public relations made by Ivy Ledbetter Lee was
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