Assessment Details and Submission Guidelines Trimester T2 2019 Unit Code HI6006 Unit Title Competitive Strategy Assessment

Assessment Details and Submission Guidelines

Trimester

T2 2019

Unit Code

HI6006

Unit Title

Competitive Strategy

Assessment Type

Individual Assignment

Assessment Title

Essay – Key Strategy Development Tools

Purpose

of

the

Students are required to write a Comprehensive discussion of any three of the

assessment (with ULO

strategy models, with practical application to current business examples

Mapping)

Weight

15% of the total assessments

Total Marks

15

Word limit

Not more than 1500 words

Due Date

Week 5 [Late submission penalties accrue at the rate of -10% per day]

Submission

All work must be submitted on Blackboard by the due date along with a completed

Guidelines

Assignment Cover Page.

The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.

Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

Assignment 1 Specifications

Purpose:

This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples. .

Details

Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.

In this essay, sub-headings are permitted.

Be sure to use paragraphing.

Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style.

Your final submission is due Friday of week 5 at midnight.

Assignment Structure

One page for your explanation of each model, including the example.

Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion.

Add a cover page at the front.

Add a Reference List at the end.

HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1