Attitude-Behavior Relations is the relationship between attitudes and behavior. Research has shown that numerous factors can influence the strength and consistency of this relationship. These factors include, but are not limited to, attitude strength, attitude function, individual personality variables, and issues of research design and measurement.
Provide:
A description of the attitude you selected. Explain whether or not there is consistency between your behavior and your attitude.
Explain two factors that might affect this attitude-behavior relationship.
State if this attitude is strong or weak and explain how the strength of your attitude may influence your behavior.
Describe one challenge that attitude researchers might face in predicting behaviors from attitudes and explain why.
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Solution Preview
In this particular task, you are being asked once more to reflect on attitude-behavior relationship. I suggest using this simple outline:
- Attitude & behavior – definition & distinction – 100 words
- Chosen Factors – 150 words
- Attitude selected and exemplifies behavior in a situation – 100 words
- Challenge in prediction – 100 words
This outline should cover what you need. You can also use the listed resources to further explore the topic. Just let me know via the feedback section if you need further clarification. All the best with your studies.
Attitude and Behavior
Attitudes are those psychological ‘tendencies’ (McLeod, 2008) that is showcased as a form of valuation of subjects, objects, places, people, ideas and things that could be negative or positive. Hogg & Vaughan (2005) related that attitudes are, “relatively enduring organization of beliefs, feelings, and behavioral tendencies towards socially significant objects, groups, events or symbols.” These are the sum total of our socialization, our experiences, our culture – an expression of our identities and personalities. But since they are subject to our experiences, they can also be subject to change. As such, attitudes impact how we behave. If our attitude towards a particular person is negative, we will not be as welcoming, helpful or understanding as we usually are when our attitude towards another person is positive. The psychological process of attitudes influencing behavior is shaped by 4 factors – the nature of the …
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