Assignment 3: Business-Level and Corporate-Level Strategies
Due Week 6 and worth 300 points
Choose an industry you have not yet written about in this course, and
one publicly traded corporation within that industry. Research the
company on its own Website, the public filings on the Securities and
Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in
the University’s online databases, and any other sources you can find.
The annual report will often provide insights that can help address some
of these questions.
Write a six to eight (6-8) page paper in which you:
1. Analyze the business-level strategies for the corporation you chose
to determine the business-level strategy you think is most important to
the long-term success of the firm and whether or not you judge this to
be a good choice. Justify your opinion.
2. Analyze the corporate-level strategies for the corporation you chose
to determine the corporate-level strategy you think is most important to
the long-term success of the firm and whether or not you judge this to
be a good choice. Justify your opinion.
3. Analyze the competitive environment to determine the corporation’s
most significant competitor. Compare their strategies at each level and
evaluate which company you think is most likely to be successful in the
long term. Justify your choice.
4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
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