- Branding is about
- A practice among some news editors because of the proliferating raft of product placements in the media is to
- A major difference between public relations and marketing is that
- If you’ve received publicity in a magazine or newspaper, what can you produce to extend the impact from that coverage?
- It’s fair to say that advertising has in the past 40 years
- If public relations practitioners see themselves as key players in IMC, they must
- A major difference between public relations and advertising is
- Which of the following attitudes of marketing people have changed?
- Showing Beanie Babies and Cabbage Patch Dolls with a client’s new product for a photograph is an example of which principle of building a brand?
- When public relations and publicity, advertising, and marketing intersect, that’s referred to as
- A public relations practice that media scorn is
- Third-party endorsement is essentially
- Motivating prospective customers describes what __ is effective at doing.
- The “law of primacy” is essential in
- A reason cause-related marketing is likely to continue to grow in this century is
- In the scenario of the wired-world scenario, practitioners should use the Internet to
- Public relations practitioners have found that Twitter can be
- Which of the following is the principal benefit from having a Web site?
- Which of the following are sites on the Internet where photos and videos can be shown?
- Because today’s consumers are more media-savvy, better-educated, and generally smarter, they expect the Internet to provide
- How much time visitors spend and how many pages they view on a Web site is a characteristic of
- Despite all the clamor about social media, public relations practitioners must seriously bear in mind, social media is only
- The theoretical concept of social networks stemmed from?
- Which of the following does pertain generally to texting?
- In the scenario of the world as a “global village,” practitioners should use the Internet to
- Indications that social networking screams for attention particularly from public relations practitioners include
- Among the giant survivors of the “great high-tech concepts” of the 1990s is
- Which of the following are among strategic questions to answer in order to create a winning Web site?
- The early description of what is now generally referred to as “social networking” sites include
- Which of the following web-based communications vehicles are appropriate for public relations practitioners to distribute content easily?
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