Original Penguin Spreads Its Wings
Chris Kolbe is a master of change. Now president of Original Penguin, Kolbe essentially runs the division for its parent company, Perry Ellis International. Original Penguin was a 1950s icon—-the penguin logo appeared on Munsingwear Penguin knit sport shirts for men. Eventually, its popularity faded, and Perry Ellis International later acquired the brand. Chris Kolbe was working in merchandising at retailer Urban Outfitters when he conceived the idea of rejuvenating the penguin—-but with a new twist and for a new market. Starting with a few new shirts, which sold out almost immediately, the “new” Original Penguin began to grow, and Perry Ellis tapped Kolbe to complete the transformation as head of a new venture team. Kolbe recognizes that the fashion industry is a hotbed of change—-and any clothing company that wants to survive must embrace innovation. He also understands that change takes time and patience.
Essay Due Soon? Let Our Experts Help You Beat the Deadline!
Tell us about your assignment and we will find the best writer for your paper. Our Essay writing service covers over 243 courses and programs, catering to your specific needs.
Write My Essay For Me!- Why has it been important for Perry Ellis International to give freedom to a new venture team in order to relaunch Original Penguin?
- In what respects does Original Penguin represent a cultural change for Perry Ellis?
Can You Do My Homework for Me?
YES, ⚡ Experience the brilliance of our essay writers from the US, UK, Canada, or Australia by entrusting us with your next essay.
NursingEssayHub.com is a distinguished ONLINE ESSAY WRITING AGENCY that specializes in offering expert writing help and assistance to students across all academic levels. With a team of highly skilled writers and editors boasting years of academic writing experience, we are fully equipped to guide you throughout the entire process, from selecting the perfect topic for your paper to completing a thorough literature review and delivering a well-formatted final draft.
ORDER A SIMILAR ESSAY WRITTEN FROM SCRATCH at : https://nursingessayhub.com/
