MBA631 : Digital Marketing and Communication Channels
Introduction:
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Give a brief background of the company and an overview of the findings from the Audit. State your justification for choosing the two tools you will be exploring in detail.
Digital Marketing Platform/Tool #1:
o Give a background/history of the platform/tool (e.g. Facebook started in 2004, etc.), the pros and cons, etc.
o Which digital marketing/business objective does this fulfil for the company?
o Implementation of the platform/tool to be used (see below)
o How will you measure its success?
Digital Marketing Platform/Tool #2:
o Give a background/history of the platform/tool (e.g. Facebook started in 2004, etc.), the pros and cons, etc.
o Which digital marketing/business objective does this fulfil for the company?
o Implementation of the platform/tool to be used (see below)
o How will you measure its success?
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