Are attitudes an accurate predictor of behavior? Why or why not? What does it mean to say that attitudes and behavior have a reciprocal relationship?
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- Are attitudes an accurate predictor of behavior? Why or why not?
Research suggests that an attitude is not an accurate predictor of behavior. First, although we may hold an attitude, we may not act on it. Some people may be racist, for example, but at their place of work not act on this attitude because they want to keep their job.
Most experts have drawn the same conclusion. Various theories have been proposed about what makes an attitude an attitude, and whether it can predict behavior, such as the Fishbein/Ajzen models ( less attention paid) and the attitude accessibility model (newest). However, two other theories are proposed about why an attitude is NOT an accurate predictor of behavior (the …
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